Strategic advertising and marketing is crucial for startups aiming to get grip and drive growth. If you're an owner having a hard time to stand out to your product or company, it's time to shift your focus from product growth to marketing approach. With the appropriate strategy, you can effectively reach and engage your target audience, eventually
The Buyer’s Journey and B2B Marketing - Mark Donnigan Interview Startup CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit